How I built my online portfolio and turned learning into a product

Why I did this
When I decided to pursue Product Management, I wanted a space that could do more than just list my CV. I wanted a site that shows how I think, how I learn, and how I build.

So I set myself a challenge: build my own portfolio website from scratch and treat it like a product — with users, goals, and continuous iteration.

What I built
I created louiseintech.com, a portfolio site including:

• About page (my story + PM narrative)

• Projects/blog section (case study style writing)

• Strengths page (PM skill mapping)

• Credentials section (proof of learning)

How I did it
I followed a structured YouTube tutorial to learn the basics of WordPress and web design, then adapted it to suit my goals. I focused on:

• layout and navigation

• consistency across pages

• accessibility and readability

• user journey (how a recruiter would browse)

To take it further, I partnered with a Computer Science Graduate who supported me with:

• hosting and setup

• site maintenance basics

• helping me understand how websites run behind the scenes

Product thinking (what this shows)
This project demonstrates core Product Management behaviours:

• learning fast and iterating quickly

• building an MVP first, then improving

• thinking about the user (recruiters/hiring managers)

• collaborating with a technical stakeholder

What I learned

• how WordPress websites are structured (themes, pages, plugins)

• how design decisions affect usability

• how technical hosting works at a high level

• how to manage a build project end-to-end

Next steps

• add analytics to track page visits

• improve SEO and page performance

• add more case-study style projects

• refine design based on feedback